The Journal
Setting Intentions for 2022
2021 is in the books and it’s in the month of January that I like to take some time to reflect on the past year and set some intentions for...
Setting Intentions for 2022
2021 is in the books and it’s in the month of January that I like to take some time to reflect on the past year and set some intentions for...
Bring on 2022!
In hindsight, it’s easy to look back at all the negative things that happened in 2021. But if you look at the little things, it was actually a pretty amazing...
Bring on 2022!
In hindsight, it’s easy to look back at all the negative things that happened in 2021. But if you look at the little things, it was actually a pretty amazing...
Lux Cycling Announcement
LUX Cycling Announces New Team Roster and New Partnership with Eliel Cycling. The Best of the Best in Performance Gear for the Best Youth Cycling Program in North America Ventura, CA. January...
Lux Cycling Announcement
LUX Cycling Announces New Team Roster and New Partnership with Eliel Cycling. The Best of the Best in Performance Gear for the Best Youth Cycling Program in North America Ventura, CA. January...
Dress for Success: Your Gravel Race Guide
By: Lindsay Goldman Choosing your outfit for a gravel event is like going into battle - you need to be prepared for all conditions, have places to stow your gear...
Dress for Success: Your Gravel Race Guide
By: Lindsay Goldman Choosing your outfit for a gravel event is like going into battle - you need to be prepared for all conditions, have places to stow your gear...
Behind The Scenes: The Sequoia Collection
A few times each season, we launch location-based collections that highlight and celebrate our California cycling heritage. For these special releases, we travel to parts of California for photo and...
Behind The Scenes: The Sequoia Collection
A few times each season, we launch location-based collections that highlight and celebrate our California cycling heritage. For these special releases, we travel to parts of California for photo and...
Kerry Werner's BWR Asheville Race Recap
"I didn’t know what to expect at my first BWR. I knew there would be waffles but other than that I didn’t know how many people, what the pace would...
Kerry Werner's BWR Asheville Race Recap
"I didn’t know what to expect at my first BWR. I knew there would be waffles but other than that I didn’t know how many people, what the pace would...