“I wanted to challenge myself to learn how cycling apparel was truly made and then use that knowledge and my cycling experience to create world-class products that people would be excited and passionate about wearing. Ultimately, i was trying to answer a simple question: What would it take to make cycling apparel that gets every detail right?”

After hundreds of thousands of miles in the saddle, investing in high-tech printers, laser cutting tables, industrial sewing machines, hundreds of prototypes and countless hours spent sourcing the best materials, researching biomechanics, and assembling a passionate team of product developers, artists, and craftspeople, we have the answer. 

At Eliel, It takes everything to make The Best of The Best.

• It takes an uncompromising approach to design and construction.

• It takes an exacting eye for detail.

• It takes conducting all of our own R&D and personal real world testing.

• It takes breaking through the limitations of the traditional 2-3  rounds of prototyping common with most apparel brands. We don’t stop until the product is perfect. 

• It takes owning and running our own R&D facility to get the details right.

• It takes owning and running our own factories to get the quality right.

• It takes sourcing only the finest and most technical fabrics and raw materials from around the world.

• It takes hard work, failure, constant iteration, and sweating the details.

• It takes commitment from our employees, suppliers and customers.

• It takes a passionate, wide-ranging community built on the idea and belief that cycling can change lives

So what do you get when you purchase an Eliel product? It turns out that in exchange for our everything, you get cycling apparel so dialed that you forget about it and gain the total freedom to enjoy your ride.

OUR TEAM

Making the best gear while spreading the spirit of FUN starts with the right team behind the scenes. Our diverse crew’s chemistry, creativity, and commitment spark fantastically fun ideas every day.

MEET THE TEAM

BEST OF BEST PRODUCT

We want you to look and feel great on every ride! Our gear is meticulously engineered and rigorously tested at our HQ in California to give you the Best of the Best experience and style.

SHOW ME THE GOODS

STARS OF ALL STRIPES

Cycling always will have star pro riders who dazzle us, but we believe the best rider amongst us is the one having the most FUN. That’s why we celebrate Stars of all Stripes and have dedicated ourselves to showcasing bike-minded friends who bring out the best in us… the ones spreading the FUN of cycling two cheeks at a time.

MEET THE STARS

ELIEL FACTORY TEAM

The Eliel Factory Team (EFT) is the backbone of the Eliel community - this legion of pedaling purveyors of positivity connects riders of all kinds to celebrate the joy of cycling, share the thrill of rides around the world, and inspire others to come along for the FUN.

JOIN THE ELIEL FACTORY TEAM

CUSTOM GEAR

Have a beautiful, FUN design in mind? We love bringing your ideas to life on our Best of the Best gear! Join the hundreds of happy teams around the country in wearing Eliel’s custom apparel to show off your crew’s unique style and personality.

SHOP CUSTOM GEAR