The Fun Starts Here
THIS IS OUR BRAND DIRECTIVE…
WHY: Through cycling, we have the power to transform the world. We believe it starts with FUN.
OUR VISION FOR THE FUTURE: Stars of all stripes celebrating cycling on every ride with vibrant gear designed to perform beautifully.
OUR MISSION: We power the spread of cycling by spreading the FUN of cycling.
We're based in the San Diego area, where the combination of creativity, coolness, and enthusiasm for cycling provides the perfect breeding ground for developing Eliel's Best of the Best gear. Our roads along the coast are the most heavily trafficked bicycle routes in the world and our empty backcountry roads are world class in their beauty and topography. This is the perfect environment to create groundbreaking new ideas in cycling... to inspire riders of all stripes year round.
THIS IS WHAT WE BELIEVE: WE BELIEVE IN THE POWER OF BIKES. We believe life is better with a bicycle. We believe the joy of riding is ineffable. We believe cycling is freedom. We believe the peloton, friends, co-workers, competitors and clients are all the same. WE BELIEVE IN RULE #5, but we believe Rule #1 is to have FUN. We believe in waving at others.Learn More
Making the best gear while spreading the spirit of FUN starts with the right team behind the scenes. Our diverse crew’s chemistry, creativity, and commitment spark fantastically fun ideas every day.MEET THE TEAM
BEST OF THE BEST PRODUCT
We want you to look and feel great on every ride! Our gear is meticulously engineered and rigorously tested at our HQ in California to give you the Best of the Best experience and style.SHOW ME THE GOODS
STARS OF ALL STRIPES
Cycling always will have star pro riders who dazzle us, but we believe the best rider amongst us is the one having the most FUN. That’s why we celebrate Stars of all Stripes and have dedicated ourselves to showcasing bike-minded friends who bring out the best in us… the ones spreading the FUN of cycling two cheeks at a time.MEET YOUR STARS
ELIEL FACTORY TEAM
The Eliel Factory Team (EFT) is the backbone of the Eliel community - this legion of pedaling purveyors of positivity connects riders of all kinds to celebrate the joy of cycling, share the thrill of rides around the world, and inspire others to come along for the FUN.FOLLOW THE MOVEMENT
Have a beautiful, FUN design in mind? We love bringing your ideas to life on our Best of the Best gear! Join the hundreds of happy teams around the country in wearing Eliel’s custom apparel to show off your crew’s unique style and personality.SHOP CUSTOM GEAR
We believe bikes have the power to change lives for the better and we’ve made it our mission to spread the FUN of cycling and welcome riders of all stripes. Nothing matters more to us than our cycling community and supporting it around the world. We partner with meaningful initiatives such as Pablove and NICA, events like the Canyon Belgian Waffle Rides, and local community groups working to make cycling safe and accessible for all. This year we implemented a Fun Façade “Get One, Give One” program to donate masks to frontline workers working selflessly in the battle against COVID-19. We’re always looking for new ways to spread the joy of bikes and hope you’ll come along for the ride.