Eliel Custom

Twelve years ago, we stitched our first custom kit. We had no idea how many teams, how many roads, how many early-morning rides, and how many hard-earned victories would follow.

What we did know—and what you showed us over and over again—is that the gear a team wears matters. It tells a story. It builds identity. It creates belonging.

You trusted us with that story, and we are deeply and genuinely grateful.

After much thought, we have decided to temporarily suspend our custom team apparel program while we take time to reset, reimagine, and improve how the program is built for the future.

This is not the end of the journey for Eliel Custom. Custom team apparel has been an important part of Eliel for the past 12 years, and we are incredibly grateful to every team, club, shop, event, and cycling community that has trusted us with their gear. Seeing your teams wear Eliel on the road, trail, and racecourse has meant a great deal to us.

The Road Ahead

During this time, Eliel is moving forward with excitement and focus on our direct-to-consumer line, new collection drops, product innovation, the Eliel Factory Team, and our new Eliel retail store in Encinitas, newly titled “The Den.”

We hope you will continue to ride with us on this journey and join us for what comes next.

Thank you for 12 years of support, partnership, feedback, and representation. You have been a meaningful part of Eliel’s story, and we are grateful.

Questions

We are here to answer your questions, please contact:

With gratitude,

Ryan Cady
Founder, Eliel Cycling