Why We Use Lasers

Why We Use Lasers

You've probably seen the human body lately. All sorts of curves and bends. And no two are alike.


When the concept of Eliel was in it’s infancy, we made the crazy decision to build our own factory right here in California. Total control over the design and manufacturing process was the only way we could guarantee the ability to craft and deliver the gear we truly love. 


Although the laser has been challenging to master, it has given us the ability to develop, test, and redesign our gear very quickly. We're about a year old now, and all of our garments have been through rigorous development in that short amount of time. That means we've been able to deliver our clients a more mature, more refined product faster. 

Just like our friends at Specialized, with their RIDER-FIRST ENGINEERED™ bike frames, we also use custom patterns for every size. We don't just grow a Medium into a Large, and then a Large into an Extra Large. We take the time to bring in experienced cyclists ranging in size from large to small and tested their fit over, and over, and over again, perfecting each of our sizes individually.


Below you see our latest retail designs going through the laser cutter. Precise cutting leads to better sewing and better fitting gear.


Back to blog