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the eliel journal

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Cycling is Transcendent

“If you think adventure is dangerous, try routine, it is lethal.” Some say it’s ADD, but I live for distractions. Maybe it’s a rebellion against the inculcation from five decades of...

December 01, 2020
Michael MArckx

Pedaling with Purpose

You may recognize Lauren Diaz from Eliel’s site and social media, as we love to feature her bright smile and electric energy as a model for our latest gear. Or...

November 19, 2020
Eliel Collaborator

Grip It and Rip It: Three Tips to Elevate Your Handling

Ali Halpin is a Level 1-certified instructor through the Professional Mountain Bike Instructor Association and works with Ladies AllRide, traveling the country to help women improve their mountain bike skills....

November 10, 2020
Eliel Collaborator

The New Normal: Taking On an Event in a Pandemic

Matt Waak, Eliel’s new Marketing and Events Manager, recently attended the Canyon Belgian Waffle Ride Cedar City. The occasion marked his first major event both in supporting Eliel and facing...

November 04, 2020
Matthew Waak

Steamboat to Fort Collins… or Bust!

Whitney Allison is a racer on Eliel’s ButcherBox Pro Cycling team as well as the co-owner of Bike Sports, a cycling company offering a gravel-focused racing team, a bike fit...

October 27, 2020
Eliel Collaborator

Till Death (Or The KOM) Do Us Part

Love is a beautiful thing. So is cycling. But what happens when you try to mix the two – even more beauty? Well, not exactly. My first recollection of riding...

October 21, 2020
Lindsay Goldman

Why does my bellybutton show? And all your other questions, answered.

We spend our whole day trying to make rad gear you’ll love to wear, but because we’re up to our eyeballs in zippers and grippers, sometimes we forget that not...

October 14, 2020
Eliel Collaborator

Tired Legs and a Full Heart

Ali Halpin lives in the outdoor mecca of Bend, OR and races cyclocross and mountain bikes at the elite level for the Eliel-sponsored PDXTi Team. Ali found her way to...

October 07, 2020
Eliel Collaborator

Staying Sane in a Season of Uncertainty

Levine Law Group Elite Women’s Racing was ready for the first national-level race of the season in Birmingham, AL when the COVID pandemic set off a chain of event cancellations,...

September 30, 2020
Eliel Collaborator

Bikepacking Through a Pandemic

Jessica Alexander is a racer and rider with Ruckus Racing based in Austin, TX. She has a diverse cycling background and has raced criteriums, road, cyclocross, gravel, and triathlon. As a...

September 22, 2020
Eliel Collaborator

Backcountry Gear Recipe

Jess Cerra, pro gravel racer for Canyon Bikes and Eliel Cycling, is no stranger to all-day rides in the Montana wilderness. Today she shares her tips for surviving your own...

September 16, 2020
Eliel Collaborator

The Paradox of Impossible Hills

By: Jared Hanson Jared Hanson is a racer & rider with the First City Cycling Team in Fort Collins, Colorado. Although primarily focused on criteriums, XC, enduro mountain biking, and...

September 09, 2020
Eliel Collaborator

Eliel People are Extra Rad

Lindsay Goldman is an avid cyclist, mother of a small child who is leaning hard into the terrible twos, and the Director of Marketing for Eliel. She interrupts our regularly...

September 02, 2020
Lindsay Goldman

My Reason to Ride

By Andrew Mohama Andrew Mohama is a passionate year-round bicyclist living in Minneapolis. He learned how to ride a bike at the age of five and has since used the...

August 26, 2020
Eliel Collaborator

Adventures on Dirt: Making the Most of Summer in Bend

Joel Fletcher grew up in the Seattle area riding mountain bikes and working in bike shops through his formative years. He started racing in college and worked hard to move...

August 20, 2020
Joel Fletcher

12 Days, 2,800 Miles: Coast to Coast Challenge for NAACP

By Allison Schroeder and Lauren LeClaire The women of Levine Law Group Racing not only tear it up in professional American criterium racing, they also excel as biomedical engineers, nurses,...

August 11, 2020
Eliel Collaborator

John Harris Makes Lemonade from a Year of Lemons

By John Harris Professional cyclist John Harris honed his talents and engine by mixing crit racing across America with kermesse racing in Belgium, culminating in what promised to be a...

August 05, 2020
Eliel Collaborator

Twinning in Glacier National Park

By Jess Cerra Jess Cerra is a professional gravel adventurer and racer for Canyon Bikes and Eliel Cycling, as well as an accomplished former professional road cyclist and XTERRA veteran....

July 29, 2020
Eliel Collaborator

What a Sports Dietitian and Pro Bike Racer Eats on Race Day

By Kristen Arnold ButcherBox Pro Cycling rider and team nutritionist Kristen Arnold talks about what she does to fuel for a fast and aggressive bike race under the lights. Setting...

July 22, 2020
Eliel Collaborator

Welcome to Gravel Graceland

By Whitney Allison Whitney Allison is a long-time American professional road cyclist. After several years with Colavita Pro Cycling and Hagens Berman Supermint, she signed with our own ButcherBox Pro...

July 14, 2020
Eliel Collaborator

5 Real Foods for Training Rides

As team nutritionist for ButcherBox Pro Cycling it is my job to enhance the performance of our athletes through optimal nutrition practices. The team’s cornerstone is all-natural performance. This means...

May 14, 2020
Kristen Arnold

Maximize Your Trainer Time: Eliel Staff Favorites

We're all spending a little bit more time indoors than we expected for this time of year… and some are even managing to make the most of it all. Instead...

April 03, 2020
Jamie Sullivan

Commuting and California Dreaming

The ding of my inbox grabbed my attention, as the subject line “Joel and Michaels Most Excellent Adventure” slid across the screen. 2020 kicked off with training in the LA...

March 25, 2020
Joel Fletcher

Come on in, the water's fine.

Chances are, when you think of Monterey Bay, or its neighbors Carmel-by-the-Sea and Big Sur, you picture dramatic, rugged and sweeping California coastlines, Bixby Bridge, Pebble Beach Golf Course, ridiculous...

February 27, 2020
Michael Marckx

Gravilla Femenina - The First of it's Kind

We moved the meter last weekend... the meter that measures progression, inclusiveness, momentum and empowerment of more women on bikes. Former teammate, Whitney Allison, and I hosted the first of...

February 10, 2020
Jess Cerra

DC Rider House

In choosing the final spot for our 2019 ELIEL Rider House Tour, we wanted somewhere that could offer a true taste of fall weather, compelling scenery and a vibrant cycling...

November 15, 2019
Jordan Babb

Soledad 2.0

The Soledad collection was born from strength and grit that we discovered within on climbs up Mount Soledad. The technical fabric of this bib short is superior, both in performance...

October 30, 2019
Ryan Cady

Find Your Adventure in The Eastern Sierras

We’re Southern California cyclists so we’re used to nearly perfect riding conditions throughout the year. But when the temperature drops in the winter, or we seek adventures in more extreme...

September 30, 2019
Ryan Cady

Thermals To Keep You Warm

With indoor training trending, some of you are looking for a reason to brave the cold. We've put our new Thermal Collection to the test, refined patterns, and developed a...

September 24, 2019
Adrian Montes

Rider House Portland

Rider House Portland served as a homecoming of sorts. We’ve visited Portland on numerous occasions and have a phenomenal network of custom teams, ambassadors, and Factory Team members. Our hosts...

September 12, 2019
Jamie Sullivan

2019 Rider House - Vancouver

The next stop on our Rider House Tour was Vancouver, British Columbia. This was Eliel’s first trip North of the border, and we were fortunate to get the best local...

September 04, 2019
Jamie Sullivan

Squid Bikes August Launch

Just in time for cyclocross season, here is the latest from our Squid Separates Collection! Fun, bright, and irreverent, just like Squid, this limited release offers two fresh colors...

August 26, 2019
Jamie Sullivan

The Coffee Ride

Our final stop of The Rider House Road Trip tour we met up with Josh from The Coffee Ride. We knew after meeting with Josh earlier in the year that a collaboration had...

August 19, 2019
Joshua Crane

2019 Eliel Rider House - San Francisco

We embarked on our most ambitious Rider House Tour to date in late July, driving over 4000 miles across 9 states and 2 countries to visit and ride in four...

August 16, 2019
Jamie Sullivan

Squid Q&A

Eliel Cycling is incredibly proud to work with Squid Bikes, and support the fierce racers of the Squid Squad. We had an opportunity to chat with Emily Kachorek, the owner...

August 12, 2019
Jamie Sullivan

Morning Ride Cycle Club - An LA Story

INTRO We wanted to create a kit that was synonymous with cyclists from around the world. In our third collaboration with Southern California based, Eliel Cycling, we went to views...

August 05, 2019
Nelson Queralta Jr.

Product Release

Venice Collection

What better way to celebrate the summer than rolling in our cool kit inspired by the eclectic vibe of Venice Beach! Last year, our Summer Block Party jersey was so...

July 18, 2019
Ryan Cady

A Trip Through France

Whether you're a cyclist or someone who hates cyclists, you've probably heard of Le Tour De France. Hollywood spoofed it with Tour De Pharmacy while Lance Armstrong has been main...

July 05, 2019
Topher Riley

Made In The USA

Happy Fourth of July from the Eliel team. We stand tall and proud to be an American made brand. No one said building our own factory would be easy. Not...

July 03, 2019
Topher Riley

Tulsa Tough

Tulsa Tough race weekend is a highlight of the year for bike racers around the country. The Tulsa community comes together to host a weekend full of festivities whether...

July 02, 2019
Topher Riley

Beat The Summer Heat - Diablo Is So Hot Right Now

Genesis The Diablo name comes from this collection's equal ability to float up climbs like Mt. Diablo but also handle hellish temperatures and conditions. Ultra light weight, this jersey...

June 26, 2019
Ryan Cady

Squid Bikes

Crazy loud eccentric art pieces with two wheels rolling around town. Squid bikes are works of art whether it's set up as a fixed gear machine, an eye catching cross racer,...

June 25, 2019
Topher Riley

Yosemite Cycling Camp with The Vegan Cyclist

“DUDE…The 3rd annual Yosemite Cycling Camp was looking GRIM when Yosemite was getting 2 FREAKING FEET OF SNOW during camp. But the weather gods shined down upon us giving us...

June 20, 2019
Jamie Sullivan

Product Release

The California Double

California is one of the only places in the world where you can surf and ski in the very same day, especially in Southern California where you're met endless surf...

May 20, 2019
Ryan Cady

That's A Wrap, Literally! The BBR Ride, 2019.

Hundreds of riders rolling down the San Diego coast together, all for one purpose. Thank you to everyone who joined us for a beautiful morning of raising money and awareness...

May 15, 2019
Alex Kerr

Eat a Burrito, Save a Life: The 2019 BBR

Shifting gears frothing cold brew's and the smell of bacon on a Friday morning. What more do you need to get excited about the Breakfast Burrito Ride? Roll out and...

April 26, 2019
Topher Riley

Product Release

The L.A. Arts District Collection

As Portland slipped back into its cyclical exit and re-entry to winter, Joel and I found ourselves prepared for spring training in Oregon, bare arms and legs donned, only to...

April 22, 2019
Ivy Audrain

Product Release

The 2019 Eliel California Heritage Collection

One of the all-time epic adventure movies was certainly The Endless Summer. Whether you watched it in the late 1960s when it was released or later when you were chasing...

April 09, 2019
Matteo Pistono

Within City Limits

In May of 2017, a tightly-packed early 2000's generation Subaru Outback made its trek from Bellingham, Washington to Portland, Oregon, signifying my transition from endless backyard trails to sprawling suburbs...

April 03, 2019
Ivy Audrain

Product Release

Introducing The Soledad Collection

Eliel’s Soledad collection borrows its name from one of the most challenging climbs on the southern California coast line—Mount Soledad. Rising steeply from Pacific Beach, the climb up Mount Soledad...

March 18, 2019
Matteo Pistono

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