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personalized high performance.

Whether you’re outfitting a team, club, or just your local crew, we’ll craft you the best fitting, best looking gear you’ll ever wear.

Every Eliel kit starts with specially sourced Italian fabrics and chamois for the highest comfort and performance. We laser cut each piece to deliver the most precise and trusted fit.

Think of us as your custom gear domestique, always putting in the extra effort to help you break away from the pack in style.

We believe that the gear we ride should be made where we ride, right here in California.


Let’s get started.


Tell us what you want to see! Submit all our logos in vector format as well as any design notes using our art request form. The more information the better! Our experienced art team will create a few different concepts for your review.


All custom orders start with a minimum of 5 pieces per style and a minimum order of $3000. Price breaks happen at 15 and 30. Re-order minimums without art changes are 5 pieces per style.

Service Agreement

Once you're ready to move forward, our service agreement will be sent over via EchoSign for completion.


We require a $500 deposit before starting artwork. The deposit is either applied to the order or refunded back once the team store has closed.

Process and Lead Times

We include 3 hours of art time with every order. Art usually takes 2 weeks for most clients. Production is quoted at 6-8 weeks from the time the final order, $500 deposit (refunded upon order placement) and artwork are completed.


We can accommodate a bulk shipment to your location or create an online team store that gives members the opportunity to place an order and have it directly fulfilled by us.

Fit Kits

Eliel Fit Kits are available at your request. A credit card authorization of $25 per fit kit style is required. Shipping of Eliel Fit Kits free both ways with the included return label. We ask that all Fit Kits are shipped back to the Eliel studio within 10 days of estimated delivery to the client, unless an agreed upon extension has been previously discussed. Any samples unreturned at the end of agreed upon time will be charged full MSRP to the credit card on file.

Ready to roll?

Your custom gear is just a few clicks away. Fill out the quick form below to get the process started.

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