We offer the following Logo Guidelines to help in the process of developing your Best of the Best custom apparel program.
For ease of reference, the Eliel logo lockup has two distinct elements:
Eliel has standard logo locations and size requirements on every garment. Each garment design template will have these placements clearly noted. For most gar- ments the locations are as follows:
Logo sizes are standard on all garments and cannot be changed.
LEFT SLEEVE 1.375"
RIGHT SLEEVE: 1.375"
BACK COLLAR: 1.375"
BACK POCKET: 2.25" X 3.5"
LEFT LEG: 1.375"
RIGHT LEG: 1.375"
LEFT GLUTEUS: 1.5" X 1.75"
The below logos are considered the Standard or Default on our garments.
“Punched out” means the background color or base color of the jersey shows through the bear. See example pages for exclusions and examples. In all cases, the wordmark must stay in the Eliel font and cannot be altered by bolding, italicizing or otherwise messing with a good thing.
While the black and white Eliel logos are the default, our logos can be colored to accommodate your team or club’s kit design, so that we can dial in your aesthetics to your individual needs.
COLOR LOGO CONTRAST
We believe a 100% contrast between the logo and the background color gives us all the best look. In the case where this in not possible, using your kit’s primary and accent color, the logo/wordmark and bear must be white, black or another complementary color that creates the high contrast that others find to be so appealing.
LOGOS OVER PATTERNED BACKGROUNDS
There’s a challenge when placing the Eliel logos on a patterned or multi-color- background, and we have a solution for this. At the discretion of our designer, the logo/wordmark and/or bear will either be reversed out with a contrasting color or will be placed on a solid color background picked from your design’s dominant colors.
PATTERNS IN LOGOS
Patterns or designs are a big No-No when it comes to the Eliel logos. This crazy- ness will not be tolerated.