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Logo Standards

We offer the following Logo Guidelines to help in the process of developing your Best of the Best custom apparel program.

For ease of reference, the Eliel logo lockup has two distinct elements:

eliel logo lockup bear and wordmark

LOGO PLACEMENT

Eliel has standard logo locations and size requirements on every garment. Each garment design template will have these placements clearly noted. For most gar- ments the locations are as follows:

JERSEYS

jersey logo placement bear and workmark on left chest bear on right sleeve word mark on left sleeve and back neck collar eliel reflective patch on center back pocket

BIB SHORTS

bib shorts logo placement eliel patch on left gluteus wordmark on left leg bear on right leg

LOGO SIZES

Logo sizes are standard on all garments and cannot be changed.

JERSEYS

LEFT SLEEVE 1.375"

eliel wordmark

RIGHT SLEEVE: 1.375"

eliel bear icon

BACK COLLAR: 1.375"

eliel wordmark

BACK POCKET: 2.25" X 3.5"

eliel bear and wordmark lockup crated in california back pocket

CHEST: 1.375"

eliel bear icon and word lockup for chest

BIB SHORTS

LEFT LEG: 1.375"

eliel wordmark

RIGHT LEG: 1.375"

eliel bear icon

LEFT GLUTEUS: 1.5" X 1.75"

eliel bear icon crafted in california lockup left gluteus

STANDARD LOGOS

The below logos are considered the Standard or Default on our garments.

standard logos

“Punched out” means the background color or base color of the jersey shows through the bear. See example pages for exclusions and examples. In all cases, the wordmark must stay in the Eliel font and cannot be altered by bolding, italicizing or otherwise messing with a good thing.


COLOR LOGOS

While the black and white Eliel logos are the default, our logos can be colored to accommodate your team or club’s kit design, so that we can dial in your aesthetics to your individual needs.

color logos

COLOR LOGO CONTRAST

We believe a 100% contrast between the logo and the background color gives us all the best look. In the case where this in not possible, using your kit’s primary and accent color, the logo/wordmark and bear must be white, black or another complementary color that creates the high contrast that others find to be so appealing.

color logo contrast

LOGOS OVER PATTERNED BACKGROUNDS

There’s a challenge when placing the Eliel logos on a patterned or multi-color- background, and we have a solution for this. At the discretion of our designer, the logo/wordmark and/or bear will either be reversed out with a contrasting color or will be placed on a solid color background picked from your design’s dominant colors.

logos over patterned backgrounds

PATTERNS IN LOGOS

Patterns or designs are a big No-No when it comes to the Eliel logos. This crazy- ness will not be tolerated.

patterns in logos

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