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Brian Maxwell

Hometown: Chula Vista, CA
Favorite Bike: Trek Emonda or Madone
Sign: Capricorn

What attracted you to Eliel?

Met Ryan and Derek several years ago and they were really cool dudes. I was introduced to the brand years back WAY before EFT was invented at the Velo Swap meet at Balboa Park. Was looking for a race cut, longer-sleeved, form-fitting jersey like the pros wear. Once I tried on yawl’s jerseys, I knew at that point my searching was over. Plus, got a complete kit for $50, can’t pass that up.

Over the next months, I saw Derek and Ryan at events and we hit it off. Not only a bad ass brand, but cool peeps. You get an opportunity to see and speak with who is producing the gear you love so dearly. Plus you are are local and orders arrive quickly.

Okay, now for the gear. I love the color selections, the fit (love my kit as comfortably tight as possible) - that’s what Eliel gives me. Love the longer sleeves. The band around the legs (doesn't start to stretch). The comfort of the chamois. The different selection of styles based on your liking (Solana, Rincon, Diablo, etc). Love how the fabric feels and wicks away moisture. Love the placement of bear logo patches. I tell everyone how long the kits last. Don’t buy cheap to replace every couple of months. Buy good quality that will last a while. “You get what you pay for.” I am at the point where I only wear Eliel. Nothing feels normal on the bike unless I am outfitted with Eliel gear. I went as far as to selling all the other kits I owned.

I know everything you all produce will be top quality. When you all decided to make masks, no doubt they were going to be comfortable and top notch. Some many companies making masks, it’s confusing what quality you’re getting, so when you all did the masks, my worries were over!

Keep up the good brand, we need you...

What about bikes brings you joy?

The freedom to explore and exercise at the same time. The freedom to go fast or slow. You see the planet like you’ve never seen before on a bike. You meet like-minded people with the same passion. Brings me joy to have conversations with others on the bike. Catching up with friends. Brings everyone to an equal starting line during group rides. Almost like meeting up to have a party. Riding has changed my life. You get to escape it all...

How does riding make you a better person?

It has allowed me to share my experiences with new riders. To become a teacher, a mentor. It has taught me to be more giving. More patient with others. A feeling of belonging to something and a cause. And, to know that we are gathering for an awesome cause, exercise, and appreciating one another. We come together as a community to do good for charity events with fundraisers. Save the planet. “Let’s go by bike.” There are so many positives that come out of riding a bike.

Which rider inspires you the most?

Myself. Peter Sagan. Charon Smith (local dude) Jens Voigt.

What are your goals for the future? On and off the bike...

I want to purchase a gravel bike. I just want to keep riding until I can’t. My goal for life is to find peace and simplicity. Go back to the simple things in life. Find happiness in everything. Use the natural talents that were given to you and there will never be a bad day. Seeking whatever the Lord has planned for my life.

What is important to you?

Family. Happiness. Peace. Serenity. Love. Joy. Doing what you like and liking what you do. Caring for others. Peace on earth.

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